Privacy Policy

Privacy Policy

Last updated: 11/24/2025

This Privacy Policy describes how atromitosfitnessapparel.com (“we”, “us”, “our”, or the “Site”) collects, uses, and shares your personal information when you visit or make a purchase from our Shopify-powered store.

1. Contact Information

If you have questions about this Privacy Policy, want more information, or wish to exercise your privacy rights, please contact:

Email: info@atromitosfitnessapparel.com

2. Personal Information We Collect

We collect personal information to provide and improve our services.

A. Device Information

Purpose:
To load the Site properly and understand how visitors use the Site.

What we may collect:

  • Browser type/version

  • IP address

  • Time zone

  • Cookie data

  • Pages/products viewed

  • Search terms

  • Site interaction data

How collected:
Automatically via cookies, log files, and similar technologies.

Shared with: Shopify (our store platform provider)

B. Order Information

Purpose:
To process your order, take payment, arrange shipping, provide confirmations, screen for fraud, and send service-related messages.

What we collect:

  • Name

  • Billing & shipping address

  • Payment information (e.g., credit card numbers)

  • Email address

  • Phone number

Source: Collected directly from you during checkout.

Shared with: Shopify and service providers needed to fulfill your order (e.g., payment processors, shipping carriers).

C. Customer Support Information

Purpose:
To provide customer service and respond to your inquiries.

What we collect:
Any information you choose to provide.

Children

We do not knowingly collect information from children under 13. If you believe a child has provided personal information, please contact us for deletion.

3. How We Use Personal Information

We use your personal information to:

  • Provide products and services

  • Process payments

  • Ship orders

  • Communicate with you

  • Prevent fraud

  • Improve our Site and offerings

  • Provide marketing or advertising consistent with your preferences

4. Sharing Personal Information

We share your information with service providers that help us operate our business, such as:

  • Shopify (store platform)

  • Payment processors

  • Shipping carriers

  • Marketing and analytics partners (e.g., Google, Meta)

We may also share information to comply with laws or respond to lawful requests.

5. Behavioral / Targeted Advertising

We may use your personal information to deliver ads we believe are relevant to you.

This may include:

  • Google Analytics

  • Google Ads

  • Facebook/Meta Ads

  • Shopify Audiences

You can learn more about online advertising here:
Network Advertising Initiative: www.networkadvertising.org/understanding-online-advertising

Opt-Out Tools

6. Lawful Basis for Processing (GDPR – for EU/EEA customers)

If applicable, we process your personal information under:

  • Your consent

  • Performance of a contract

  • Legal obligations

  • Legitimate interests

Data may be transferred outside the EEA (including to the U.S. and Canada) per Shopify’s GDPR compliance practices.

7. Retention

We keep your information for as long as necessary to fulfill the purposes listed above, unless you request deletion.

8. Automated Decision-Making

We do not use fully automated decision-making that has legal or significant effects.

Shopify may use limited automated tools to detect fraud (e.g., temporary IP or card blacklisting).

9. California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

  • Know what personal information we collect

  • Request access or deletion

  • Request correction

  • Opt out of the “sale” or “sharing” of personal information

To exercise your rights: email us at info@atromitosfitnessapparel.com.

Sale/Sharing of Personal Information

We may “sell” or “share” information for advertising purposes as defined by the CCPA. This may include:

  • Site usage data

  • Purchase data

  • Email addresses (for ad targeting such as Shopify Audiences)

We do not sell the personal information of minors under 16.

10. Cookies

We use cookies to:

  • Keep your cart active

  • Enable checkout

  • Improve site performance

  • Provide analytics and advertising

You may manage cookies in your browser settings.

For Shopify’s current cookie list, see:
shopify.com/legal/cookies

11. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated date.